While all business activities should be based on sound strategies, many firms struggle with the changing conditions of their business environments. They can easily fall behind in a number of areas.
Many businesses face the challenge of standing out of the crowd – especially in busy marketplaces, boasting not only an abundance of supply, but also an affluence of marketing messages.
Attracting prospects is only the first of many steps. Converting prospects into leads and leads into customers remains a great challenge, especially for businesses that do not have an underlying strategy.
Marketing and sales misalignment is a sad truth for many companies, putting roadblocks into otherwise well-functioning processes. A shared strategic goal is key, besides well functioning communication streams between the departments.
It has become increasingly difficult to keep up with rigorous legal circumstances such as data privacy and security regulations. Businesses dealing within Europe especially have seen many new strains related to the new GDPR regulations.
Once the right strategy has been defined, a resourceful implementation is key to successful marketing and sales. While some companies have resources aplenty, others might want to stay more flexible in terms of workforce and project execution. Working with a partner can be a great asset.
Especially in areas where knowledge is ever evolving, it is a challenge to keep a workforce up-to-speed with new approaches and developments.
Fixed duration projects and projects that need to be kept flexible often require changing amounts of manpower, which complicates human resource planning.
Having the right tools for the job is vital for a proper and efficient implementation. However, choosing the right set of tools can be a complex process involving many strategic and tactical considerations.
Many modern marketing and sales methods allow for precise data analysis – in theory at least. Identifying and processing the right data to find out which measures really work is a challenge to many organizations.
Choosing the right technology is becoming more complex as new software and solutions are shooting up like mushrooms. As solutions are becoming more inclusive, an overlap of functionalities must be included in the calculation.
Technological change will never again be as slow as it is today, experts say. Keeping up with new technologies such as AI and new customer expectations requires an open mind for new technologies as well as potentially huge investments.
NOVELDO offers strategic workshops for companies with visions and the will to implement these. In workshops the primary goal is to define a common direction by stimulating and discussing the knowledge and experience of the participants. Thus, workshops form the basis for successful corporate goals.
LEGO Serious Play is a method for promoting reflection, communication and problem solving in companies and teams. In workshops, participants are guided through a series of questions, building their own 3D LEGO models from selected LEGO elements based on the moderator's questions. NOVELDO's certified LSP experts have a sound education and numerous references from start-ups to international corporations.
Design thinking is a creative process that can be used to tackle any problem in collaborative fashion. It teases out the knowledge of cross-departmental and interdisciplinary teams and unites individual points of view in pursuit of a common goal. It fosters human-centered solutions that are both innovative and economically viable. Adopt the processes of design thinking, spotlighting your people's individual strengths and skills.
Agility is an essential element of competitiveness. Successful organizations increasingly require project-based task forces, cross-functional expertise as well as adaptiveness to change. Agile teams respond well to new challenges, source diverse skills, self-organize efficiently and achieve better results. Empower your teams and design a blueprint for establishing corporate agility.
An innovation workshop serves to find tangible ideas for innovations and develop preliminary concepts together in a team. With all participants being clear about the framework conditions of the workshop, ideas are generated, concepts developed and evaluated in several loops in exercises. The moderator serves as an impulse generator to guide the process in a creative yet structured fashion.
Any task can be fun when you turn it into a game. Gamification increases your employees' attention levels and intrinsic motivation by harnessing the human instinct to play. Gamified training, for instance, is both effective and entertaining, while boosting retention rates at the same time. This method can be put to a variety of corporate uses, unleashing great potential for employee enjoyment, motivation and productivity.
Improving communication is one of the best ways to enhance individual and organizational performance. This is particularly important in an international environment. During the workshop, participants will learn how to build arguments, which is the foundation of a strong argumentation. It will help developing the ability to communicate effectively in discussions.