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Workshops

Digital Marketing and Sales

Improvement comes with learning. Learn with us.

Learn, Improve and Grow.

Our Digital Marketing and Sales workshops have been designed to provide comprehensive, interactive and hands-on training for you and your employees. Each workshop is structured around one module that can be customized to address the specfic marketing and sales topics that are most relevant to your company and industry. Based on your company's individual challenges and unique ambitions, we will work with you to improve your Digital Marketing and Sales strategy. We will uncover the full potential of your marketing and sales efforts to help you achieve your goals in the long run. 

BASICS OF INBOUND MARKETING

Your marketing efforts don't yield any tangible results? You need a refresh on the latest marketing trends to take your marketing to the next level? Then this module has been designed for you. 

BASICS OF INBOUND SALES

In this workshop, you will learn how to use social networks to boost your B2B sales. Inbound Sales uses the power of personal engagement to help you build trust and authority in your field. 

BRAND AWARENESS

Learn how to increase your brand’s reputation, online as well as offline. This module focuses on specific marketing activities that will help you to build brand recognition and awareness.

LEAD GENERATION

Discover the power of inbound lead generation and get rid of cold-calling practices once and for all. In this module, we will show you how you can achieve seamless, result-driven lead-generation processes.

SOCIAL MEDIA

This workshop is all about the corporate use of social media channels. It explains why social media is key to modern marketing and how it can be used to drive online traffic to your website.

EMPLOYER BRANDING

Hiring the right talent at the right time is crucial to any company's future. This module will help you to develop irresistible hiring messages and to attract the best employees in your industry.

Basics of Inbound Marketing

This module provides your team with the basics of modern marketing. You will learn how to attract, convert, close and delight your ideal customers using effective modern marketing techniques. In Inbound Marketing, everything evolves around having the prospects and customers come to you. Together, we will develop a Digital Marketing strategy that makes your company stand out from the crowd.

Basics of Inbound Sales

Complementing our Basics of Inbound Marketing module, this workshop shows you how to update your sales strategies, nurture your social networks and identify promising business opportunities right from the start. Our Basics of Inbound Sales workshop will help you to establish effective social selling strategies at your company. You will learn how to use the power of personal relationships to establish authority in your field and to boost your sales especially in the B2B sector.

Brand Awareness

Learn how to increase your brand’s reach and reputation! This module focusses on the enhancement of brand awareness through smart and strategic marketing efforts. We will help you develop a coherent brand awareness strategy, achieve and maintain sustainable brand management and define appropriate, actionable and measurable brand goals for the future.

Lead Generation

Tired of spending money on bad leads? Then this sales-focused module is for you: Discover the power of inbound lead generation and get rid of all out-dated cold-calling practices. In this sales-focused module, we will analyze your lead generation process and identify current challenges and future opportunities. We will show you how to optimize your online presence to create a seamless, results-driven process for lead generation by paying attention to the most critical components.

Social Media

Looking for likes? Want to tweet like a bird? Not sure how to use social media to engage with your stakeholders? Then this module is for you! Social media is one of the most powerful tools to drive traffic to your website. It helps you to establish brand authority while enriching your customers' online experience. Social media enable you to share your company's story with customers old and new, helping them to build more personal relationships with your brand. In this module, you will learn how to integrate social media into your marketing strategy and to leverage the full potential of your corporate channels.

Employer Branding

Finding the right talent to join your team is critical to your company’s development. As a new generation of talented Digital Natives are entering the job market, you have to bring your recruitment processes up-to-speed with the digital age. In fact, you need to rethink your recruitment strategies along marketing lines if you want to provide engaging and ultimately satisfying candidate experiences. Analysing your internal recruitment processes, we will help you to develop your hiring messages and to bring your company up-to speed with the modern job market.