Lead nurturing capitalizes on the power of your content library. It classifies leads according to criteria such as industry, buyer persona or position in the buyer's journey. Based on this information, it continuously offers content that they find delightfully helpful and engaging. When done right, lead nurturing can wake up passive leads and further qualify those that have been active all along. Addressing the right pain point in the right channel and the right language, you can take lead nurturing to a new level by echoing the diversity of your customers with your content.
Classify your leads and continuously offer content they find engaging and helpful.