Retaining and delighting existing customers is crucial to business success. Not only does it help reduce marketing expenditure, it also boosts referrals. Happy customers are most likely to refer your brand, becoming your best sales people. Purchase decisions based on referrals are unique, being based on personal trust rather than customer research. Offer your customers real incentives to stay with your company and earn their trust by delivering excellent services and personal follow-up. Consider introducing automated processes for customer retention, facilitating personalized customer experiences and encouraging customer loyalty.