Evonik is one of the world leaders in specialty chemicals. The focus on more specialty businesses, customer-orientated innovative prowess and a trustful and performance-oriented corporate culture form the heart of Evonik’s corporate strategy. They are the lever for profitable growth and a sustained increase in the value of the company. Evonik benefits specifically from its customer proximity and leading market positions. Evonik is active in over 100 countries around the world with more than 35,000 employees.
Acting as a global enterprise and being dependent on successful team collaboration, Evonik faces the challenge that more and more members of teams are spread over various locations and even time zones, but need to be able to quickly share information. To foster successful teamwork the Evonik employees were in need of a state-of-the-art suite of intuitive applications for team collaboration. In 2014 an enterprise wide IT initiative was started to implement Office 365, including
Evonik intended to get the most benefits out of these applications, knowing that pure product implementation, migration support and training offers would not be sufficient to establish a new way of collaboration within the company.
A Change and Communication initiative was started to create awareness, provide knowledge and convince all Evonik colleagues about the benefits using the new collaboration applications during daily work. External support was needed to elaborate the change and communication activities and coordinate the implementation measures to reach everyone at Evonik: NOVELDO brought in the required combination of project experience in guiding companies through digitalization initiatives and change management expertise for the implementation of collaboration solutions.
Robert Reisert, then Head of Collaboration Services at Evonik, acknowledges: "NOVELDO made a substantial contribution to our migration to the Microsoft Collaboration Suite. Besides technological topics they helped us to implement a whole new way of collaboration. Thereby, it becomes apparent consistently how important it is to have people at your side with up-to-date IT knowledge – and furthermore, superb communication and change management skills."
From autumn 2014 to spring 2017 NOVELDO worked with Evonik in the Change and Communication team on realizing the vision to establish intuitive IT tools for a simplified collaboration with the Evonik Collaboration Suite.
First, the Change and Communication team elaborated a change and communication strategy for the Evonik change process.
A vision was developed as a first key element of the strategy ‒ an idea of what the future could look like, and an inspiration for colleagues to engage with the Evonik Collaboration Suite:
"… We now want to take the next step to further optimize the way we address the ideas and solutions of tomorrow in teams and projects as well as with customers and external partners. The new Evonik Collaboration Suite assists us in this endeavor by ensuring smooth communication, transparent knowledge sharing, and access to relevant information ‒ at any time, from anywhere, and on any device …"
Working with business, IT and regional representatives on communication and change measures the Change and Communication team:
In addition, NOVELDO provided technical knowledge for the migration of Microsoft SharePoint 2013 to SharePoint Online.
Evonik successfully realized its vision for team collaboration within the company and with partners.
The Evonik Collaboration Suite stimulates efficient and effective team collaboration, leading to quicker exchange of information, less time needed to agree on documents, simpler organization of virtual meetings, better finding of relevant information.
The Evonik Collaboration Suite is heavily used by business and project teams – usage of the document management solution doubled within a year, the number of users of the social collaboration platform was increased by 30%. Colleagues can reach each other easily to exchange ideas, discuss news and clarify questions – across locations and time zones.
The well-established social business community of the change and communication team remains one of the most popular communities, providing an easy channel to reach Evonik colleagues for any collaboration updates and news, but also to collect their requirements and needs for future initiatives.
Overall, the modern way of collaboration is very well accepted and sustainably leads to more opportunities to accelerate the Evonik business.
In conclusion, the success of the Change and Communication initiative was especially driven by four relevant aspects:
The Change and Communication initiative for the Evonik Collaboration Suite was a real success for Evonik and for NOVELDO as consultants, bringing together competence about collaboration principles and products, experience about change processes and combining it with a down to earth attitude to be in contact with users of various levels in the organization.